Open AccessA Study on the Effect of Customer Behavior Type on Perceived Practical Value and Customer Loyalty in Internet Shopping Mall : Focusing on the Adjustment Parameters of Shopping Interest
Author(s) -
Seok Soon Lee,
Sang-Taek Jeun,
Taik-Ho Rhee
Publication year - 2017
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.20.6.201712.93
Subject(s) - internet shopping , advertising , business , shopping mall , marketing , value (mathematics) , loyalty business model , loyalty , customer value , the internet , microeconomics , service (business) , economics , service quality , mathematics , computer science , profit (economics) , world wide web , statistics