Open AccessA Study on the Influence of the Type of Communication Type to the Customer's rapport Generation: Customer's Involvement and Knowledge Moderator
Author(s) -
Xiaopeng Yang,
Chan-Wook Park,
Hyeun Min Kim
Publication year - 2017
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.20.6.201712.53
Subject(s) - moderation , business , psychology , marketing , advertising , social psychology