Open AccessThe Influence of Travel Marketing Strategy with Regulatory Focus on Customer’s Intention to Visit
Author(s) -
Chung Hur,
Heeyoung Kim
Publication year - 2017
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.20.6.201712.21
Subject(s) - business , marketing , focus (optics) , regulatory focus theory , advertising , economics , management , physics , optics , task (project management)