Open AccessThe Influences of Smartphone's Product Characteristics on Brand Loyalty: The Mediating Effect of Brand Experience and Brand Value
Author(s) -
Choi chul jae,
Qing Wang
Publication year - 2017
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.20.3.201706.73
Subject(s) - brand loyalty , advertising , business , brand management , brand awareness , value (mathematics) , brand equity , brand extension , product (mathematics) , marketing , loyalty , brand experience , psychology , product management , new product development , computer science , mathematics , geometry , machine learning