Open AccessA Study on the Effects of Enterprise Green Marketing and Globalness on Brand Image, Brand Trust, and Brand Loyalty - Focused on Chinese Green Marketing Experienced Consumers -
Author(s) -
Lin Tang,
SungJoon Lee
Publication year - 2017
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.20.3.201706.59
Subject(s) - business , brand management , brand extension , brand loyalty , marketing , advertising , green marketing , brand equity , brand awareness , brand image , marketing management