Open AccessThe Differences between Multi-channel and Single-channel Customer: Focusing on Shopping Motivation, Store and Product Attribute Importance, and Channel Switching Behavior
Author(s) -
Cha Seong-soo,
Cheol Park
Publication year - 2017
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.20.2.201704.35
Subject(s) - channel (broadcasting) , product (mathematics) , business , advertising , computer science , telecommunications , mathematics , geometry