Open AccessImpact of assortment expansion on consumer purchase: The case of fresh meat introduction in consumers’ cooperative stores
Author(s) -
Younggeul Yoo,
Junghoon Moon,
Wan-Hyung Cho,
Youngchan Choe
Publication year - 2017
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.20.1.201702.35
Subject(s) - business , commerce , advertising , marketing