Open AccessValue Creation through International Brand Extensions: Evidence from an Event Study
Author(s) -
Han-Mo Oh
Publication year - 2016
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.19.4.201608.75
Subject(s) - value (mathematics) , event study , event (particle physics) , business , advertising , marketing , econometrics , economics , statistics , mathematics , history , context (archaeology) , physics , archaeology , quantum mechanics