Open AccessEffects of Consumer Innovativeness on Review Intention and Recommend Intention by Mediating of Trust and Playfulness - Focused on TV Cooking Show -
Author(s) -
Sehyeon Park,
Chung Kihan
Publication year - 2015
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.18.6.201512.93
Subject(s) - psychology , advertising , turnover intention , business , marketing , social psychology , organizational commitment