Open AccessA Study on the Moderating Effect of Customer Assets regarding Relationships between Sales Promotion and Financial Performance - Focusing on Korean Big Distributors’ Business -
Author(s) -
LeeWanHyung,
박찬영
Publication year - 2015
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.18.6.201512.19
Subject(s) - business , sales promotion , marketing , promotion (chess) , advertising , sales management , politics , political science , law