Open AccessThe Effects of Chinese Consumers' Self Congruity and Functional Congruity on Brand Attitude, Repurchase Intention and Recommendation Intention of Foreign-made Cosmetics
Author(s) -
Wenting Xu,
Young Ae Shin,
Dal-ho Lim
Publication year - 2015
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.18.4.201508.93
Subject(s) - advertising , cosmetics , business , psychology , marketing , medicine , pathology