Open AccessThe Influence Goods Display, Communications, and POP Advertising of Bakery Distribution on Purchase Intention and Store Image
Author(s) -
Chul Jung Kim
Publication year - 2015
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.18.4.201508.75
Subject(s) - advertising , business , distribution (mathematics) , fast moving consumer goods , marketing , mathematics , mathematical analysis