Open AccessThe Effect of Entry-Mode Choice on Consumers’ Purchase Intention in a Country-Related Product Association Context: Experimental Evidence from Korea
Author(s) -
Han-Mo Oh
Publication year - 2015
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.18.4.201508.137
Subject(s) - context (archaeology) , association (psychology) , advertising , product (mathematics) , mode (computer interface) , business , country of origin , mode choice , marketing , psychology , political science , computer science , geography , mathematics , geometry , psychotherapist , operating system , public transport , archaeology , law