Open AccessThe Experience Marketing of China’s Global Franchise on Perceived Quality and Store Loyalty
Author(s) -
HyungTaek Lee,
Sisi Liu
Publication year - 2014
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.17.6.201412.5
Subject(s) - franchise , marketing , loyalty , business , china , advertising , quality (philosophy) , perceived quality , brand awareness , political science , philosophy , epistemology , law