Open AccessAn Empirical Study on The Effects of Co-Branding on Customer Satisfaction, Customer Reliability and Buying Action by Small and Medium Sized Distribution Firms
Author(s) -
Moon-Hong Kim
Publication year - 2014
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.17.6.201412.121
Subject(s) - business , customer satisfaction , marketing , reliability (semiconductor) , empirical research , distribution (mathematics) , statistics , mathematics , power (physics) , physics , quantum mechanics , mathematical analysis