Open AccessThe Effect of Experiential Value of PB Product on Consumption Emotion, Brand Attitude and Relational Continuance Behavior in Discount Store
Author(s) -
Tae-yoo Chun,
No Hyun Park
Publication year - 2014
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.17.5.201411.5
Subject(s) - continuance , value (mathematics) , consumption (sociology) , product (mathematics) , marketing , psychology , advertising , brand management , business , experiential avoidance , brand equity , experiential learning , social psychology , mathematics , statistics , sociology , anxiety , social science , geometry , mathematics education , psychiatry