Open AccessMeasuring Perceptions of Brand Coolness
Author(s) -
최현호,
이창원
Publication year - 2014
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.17.3.201406.5
Subject(s) - perception , advertising , psychology , business , neuroscience