Open AccessA Study on Impact of Purpose of Using Store on Store Satisfaction -Focus on Moderating Role of Maximization Tendency and Regulation Mode-
Author(s) -
Hyung–Sik Kim,
Bae Il Hyun
Publication year - 2014
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.17.3.201406.125
Subject(s) - focus (optics) , business , mode (computer interface) , maximization , marketing , advertising , psychology , computer science , social psychology , human–computer interaction , physics , optics