Open AccessThe Relation among Consumption Values of Luxury Brands, Brand Identification, Brand Attachment, Consumer Happiness and Self-Construal
Author(s) -
이창원,
Sang-Hwan Lee
Publication year - 2013
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.16.6.201312.29
Subject(s) - happiness , advertising , consumption (sociology) , self construal , business , relation (database) , identification (biology) , construal level theory , psychology , marketing , social psychology , sociology , computer science , social science , interdependence , botany , biology , database