
A Study of the Counter-Strategies to the Launch of Global SPA Brands into Korean Fashion Market
Author(s) -
이민상
Publication year - 2013
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.16.5.201311.65
Subject(s) - business , over the counter , advertising , marketing , medicine , pharmacology , medical prescription