Open AccessAn Analysis of Rent-a-car Service Attributes' Preference Using Conjoint Analysis
Author(s) -
성낙서,
Lee Tae-hwee,
Yeo Gi-Tae
Publication year - 2013
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.16.4.201309.55
Subject(s) - conjoint analysis , preference , business , service (business) , advertising , marketing , microeconomics , economics