Open AccessA Study on the Effects of Franchisee Performance and Relationship Satisfaction with Franchisor on the Recontract Intention in Bakery Franchise Industry
Author(s) -
이진균,
Yong-Hak Lee,
Jin-Hwan Hong
Publication year - 2013
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.16.3.201306.19
Subject(s) - franchise , business , marketing , advertising