Open AccessA Study on the Effects of Consumption Emotions Impact on Brand Passionate Consumption of Chinese Female Consumers Derive from Hedonic and Utilitarian Benefits
Author(s) -
Yan Jie Zhang,
Moon Hong Kim
Publication year - 2013
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.16.2.201305.65
Subject(s) - consumption (sociology) , advertising , economics , psychology , marketing , business , sociology , social science