Open AccessThe Roles of Moderators to the Effects of Marketing Expenditure on Firm Performance - An Empirical Test by using Financial Statements -
Author(s) -
Young Kim,
이재은,
Ryu Sung-Yong
Publication year - 2013
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.16.1.201303.43
Subject(s) - test (biology) , business , marketing , empirical research , paleontology , biology , philosophy , epistemology