Open AccessA Study on the Effect of Characteristics of Social Shopping on Repurchase and Word-Of-Mouth Intention
Author(s) -
Peng Ren,
Jong-Ho Lee
Publication year - 2012
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.15.5.201211.79
Subject(s) - word of mouth , advertising , business , psychology , marketing