Open AccessThe Effects of Diversification Strategy in Convenience Store on Service Convenience and Customer Satisfaction
Author(s) -
Young Kim,
Jang-Hyun Kim,
Ilhyun Bae,
SungBae Kim
Publication year - 2012
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.15.4.201209.5
Subject(s) - business , diversification (marketing strategy) , customer satisfaction , marketing , advertising , service quality , service (business)