Open AccessThe order effects impact on customer perception in service environment, depending on level of expectations before service experience
Author(s) -
Min-Sang Lee,
Myounga An
Publication year - 2012
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.15.4.201209.105
Subject(s) - service (business) , business , order (exchange) , marketing , perception , service level objective , service guarantee , operations management , advertising , service design , psychology , service provider , economics , finance , neuroscience