Open AccessEffects of Brand Constructs on Brand Image and Brand Loyalty in Vietnamese Franchise Market : Moderating Roles of Country Image Type
Author(s) -
엄성필,
Dongil Lee
Publication year - 2012
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.15.3.201206.5
Subject(s) - vietnamese , brand loyalty , brand management , business , brand equity , brand awareness , brand image , advertising , brand extension , franchise , marketing , loyalty , philosophy , linguistics