Open AccessA Study on the effects of social network service characteristics on customers' loyalty
Author(s) -
이점수,
Lee Young Kon
Publication year - 2012
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.15.3.201206.49
Subject(s) - business , loyalty , social network service , service (business) , marketing , advertising , loyalty business model , service quality , psychology , social influence , social psychology