Open AccessA Study on the Effects of the Component of Brand Launching on the Correlation of Customers Expectations
Author(s) -
서소동,
Chang-Soo Park,
김용남
Publication year - 2012
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.15.3.201206.37
Subject(s) - component (thermodynamics) , business , advertising , marketing , correlation , mathematics , physics , thermodynamics , geometry