Open AccessA Study on the Influence of Performing Arts Events on Audience Satisfaction, Positive Word of Mouth and Recommendation Intention
Author(s) -
Tae-yoo Chun,
No Hyun Park,
이정직
Publication year - 2012
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.15.2.201205.47
Subject(s) - word of mouth , the arts , word (group theory) , advertising , psychology , business , linguistics , art , visual arts , philosophy