Open AccessA Study of Passionate Consumption Based on Brand Perception
Author(s) -
Yanjie Zhang,
Moon Hong Kim
Publication year - 2012
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.15.2.201205.37
Subject(s) - consumption (sociology) , perception , psychology , advertising , business , marketing , aesthetics , art , neuroscience