
The Effect of Relational Benefits on e-loyalty in SNS
Author(s) -
조완준,
Jong-Hyen Seo
Publication year - 2012
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.15.1.201203.73
Subject(s) - loyalty , business , advertising , marketing , psychology