Open AccessA study on the Website Attitude and Purchase Intentions of Franchise Bakery
Author(s) -
Tae Yoo Chun,
No Hyun Park
Publication year - 2011
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.14.6.201112.55
Subject(s) - franchise , advertising , business , marketing