Open AccessAn Exploratory Study on the Effects of a Strategic Alliance with a Nonprofit Organization: A Focus on Certification Cobrand Strategy
Author(s) -
오한모,
Chae-Heon Song
Publication year - 2011
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.14.6.201112.31
Subject(s) - certification , business , alliance , focus (optics) , strategic alliance , exploratory research , nonprofit organization , marketing , public relations , process management , business administration , management , political science , sociology , economics , physics , optics , anthropology , law