Open AccessThe Effects of Brand Experiences in Point of Purchase Advertising on Value of Product and Purchase Intension
Author(s) -
Jang-Hyun Kim,
Jae Eun Lee
Publication year - 2011
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.14.5.201112.5
Subject(s) - intension , advertising , business , product (mathematics) , value (mathematics) , point (geometry) , marketing , point of sale , brand extension , brand awareness , mathematics , computer science , statistics , philosophy , geometry , epistemology , world wide web