Open AccessA Study on Consumers’ Brand Attitude on Private Brand(PB): The Role of Product Features in Brand Expansion
Author(s) -
임영진,
최선경,
Jae Eun Lee
Publication year - 2011
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.14.4.201109.83
Subject(s) - brand management , advertising , brand extension , brand awareness , business , brand equity , product (mathematics) , marketing , mathematics , geometry