Open AccessThe Impact of Value Congruence between Community and Members on Relationship Quality and Loyalty in the Online Brand Communities
Author(s) -
JungHee Kim
Publication year - 2011
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.14.4.201109.53
Subject(s) - congruence (geometry) , loyalty , brand loyalty , business , marketing , value (mathematics) , advertising , brand equity , brand community , quality (philosophy) , psychology , social psychology , mathematics , statistics , philosophy , epistemology