Open AccessA Study on Antecedents Influencing Performances of Online Traditional Markets: Mediating Effects of Credibility of Online Shopping Malls
Author(s) -
Jae Eun Lee,
Young Kim,
Jang-Hyun Kim
Publication year - 2011
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.14.1.201103.29
Subject(s) - credibility , business , advertising , marketing , internet shopping , source credibility , the internet , computer science , world wide web , political science , law