Open AccessA study on the online Words of mouth Behavior : Structural Analysis of the online WOM information searching, Website visit, Purchase and WOM information delivery
Author(s) -
chang Ho Kim
Publication year - 2010
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.13.5.201012.55
Subject(s) - advertising , word of mouth , business , marketing , psychology , world wide web , computer science