Open AccessA Study in the effect of brand competitiveness on the brand switching -Comparison between off-line and on-line distribution markets-
Author(s) -
오범석,
Young-chan Lee
Publication year - 2010
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.13.4.201009.57
Subject(s) - line (geometry) , business , distribution (mathematics) , advertising , industrial organization , marketing , mathematics , geometry , mathematical analysis