Open AccessA Study on Strategic Implications of Private Brand ;Focusing on Brand Personality
Author(s) -
Gwijeong Park,
Chung Kihan
Publication year - 2010
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.13.4.201009.29
Subject(s) - brand management , personality , business , marketing , advertising , brand equity , psychology , social psychology