Open AccessA Co-orientation Study on Retailer and Consumer's Perception toward the Brand Equity of Imported Brands Exclusively Distributed by a Department Store
Author(s) -
류문상
Publication year - 2009
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.12.4.200910.31
Subject(s) - business , advertising , brand equity , perception , marketing , orientation (vector space) , psychology , geometry , mathematics , neuroscience