Open AccessA Study on Effects of the Word of Mouth and Corporate Promotion Strategy for On-line Shopping Mall
Author(s) -
정상익,
Kyu-Dong Kim
Publication year - 2008
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.11.5.200812.39
Subject(s) - promotion (chess) , business , advertising , word of mouth , shopping mall , marketing , line (geometry) , political science , mathematics , geometry , politics , law