Open AccessAntecedents and Consequences of Brand Personality and Brand Equity on Private Brand
Author(s) -
정기한,
박귀정
Publication year - 2007
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.10.1.200703.97
Subject(s) - brand equity , business , brand management , advertising , brand awareness , personality , brand extension , marketing , psychology , social psychology