Assessment of consumer innovativeness - comparative research among consumers 60+ and the Y generation on the example of the smartphone | Zendy

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Assessment of consumer innovativeness - comparative research among consumers 60+ and the Y generation on the example of the smartphone

Author(s) -

Sylwia Badowska

Publication year - 2019

Publication title -

annales universitatis mariae curie-skłodowska sectio h oeconomia

Language(s) - English

Resource type - Journals

eISSN - 2449-8513

pISSN - 0459-9586

DOI - 10.17951/h.2018.52.5.7-16

Subject(s) - physics , theology , philosophy

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