Open AccessWillingness to Pay for Socially Responsible Products and Perception of Their Value: Impact of Attitudes and Affinity of the Social Cause
Author(s) -
Wojciech Kozłowski,
Ewelina Sobotko,
Anna Rutkowska
Publication year - 2018
Publication title -
annales universitatis mariae curie-skłodowska. sectio h, oeconomia
Language(s) - English
Resource type - Journals
eISSN - 2449-8513
pISSN - 0459-9586
DOI - 10.17951/h.2018.52.3.73-81
Subject(s) - willingness to pay , perception , value (mathematics) , marketing , social marketing , business , empirical research , social responsibility , psychology , economics , public relations , political science , microeconomics , philosophy , epistemology , machine learning , neuroscience , computer science