Open AccessUse of the Method RFM Segmentation of Customers for Marketing Purposes. Exploration on the Basis of Data from the Trading Company
Author(s) -
Mieczysław Pawłowski,
Jarosław Banaś,
Zbigniew Pastuszak
Publication year - 2016
Publication title -
annales universitatis mariae curie-skłodowska. sectio h, oeconomia
Language(s) - English
Resource type - Journals
eISSN - 2449-8513
pISSN - 0459-9586
DOI - 10.17951/h.2016.50.2.49
Subject(s) - purchasing , profitability index , marketing , business , customer profitability , market segmentation , database transaction , transaction data , customer lifetime value , customer advocacy , computer science , database , finance , service quality , service (business)