Open AccessStrategic aspects of brand management
Author(s) -
Robert Lembrych-Furtak
Publication year - 2015
Publication title -
annales universitatis mariae curie-skłodowska. sectio h, oeconomia
Language(s) - English
Resource type - Journals
eISSN - 2449-8513
pISSN - 0459-9586
DOI - 10.17951/h.2015.49.1.63
Subject(s) - brand management , corporate branding , presentation (obstetrics) , business , tone (literature) , marketing , process (computing) , strategic management , brand equity , advertising , process management , computer science , linguistics , medicine , philosophy , radiology , operating system