Open AccessThe Effect of ‘Hanllyu’ Trend and Cosmetic Advertising on the Introduction of Korean Cosmetic Products in Vietnam Market: The Mediating Variables Role of Korea Images and Consumers' Attitudes toward Korean Cosmetic Products
Author(s) -
Ngoc Phuong Thao Vo,
S. Bae,
Wan-Min Kim
Publication year - 2017
Publication title -
dongbug'a munhwa yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-065X
pISSN - 1598-3692
DOI - 10.17949/jneac.1.50.201703.029
Subject(s) - advertising , cosmetic industry , sun protection factor , traditional medicine , medicine , marketing , cosmetics , business , dermatology , pathology